Hootles focuses on relatable “shitposty” content that audiences can take humor and joy in. They sell a variety of merchandise types including: sweaters, shirts, prints, charms, stickers, and commissions. Their work spans from original content with funny quotes (”Bold of you to assume I fear death”) to fanart in various fandoms. Some of Hootles’s fandoms include: Haikyuu, My Hero Academia, Inuyasha, Full Metal Alchemist, Nier: Automata, Fire Emblem, and BanGDream (Bandori)